Atlanta's "Transaction Alley" is home of 70% of all payment transactions and more than 200 financial technology companies. This is the epicenter where the messy, real-world problems in payments and banking get solved.

New York has front-office tech.

San Francisco has consumer tech.

Atlanta has the real money tech.

Atlanta's fintech ecosystem is where innovators are building valuable solutions for the biggest challenges in payments and banking, from mitigating fraud to modernizing payments to transforming back office operations to revolutionizing customer experience. 

Silicon Valley dreams it.

Atlanta deploys it.

Cherie Fuzzell

Apple Pay

Cherie Fuzzell is a recognized leader in digital commerce and financial technology, with deep expertise in mobile payments, consumer cards, digital identity, transit, loyalty, and strategic ecosystem partnerships. She recently retired from Apple after an ~11-year tenure, where she served as Senior Director of Business Development & Partnerships for Apple Wallet, Payments & Commerce.

Cherie also lead strategic partnerships supporting the launch and expansion of Apple Card, Apple Cash, and Savings, helping extend Apple’s role in consumer financial services through innovative, highly secure, and deeply integrated financial experiences as well as the recently announced transfer of the Apple Card program to JPMorgan Chase.  She was instrumental in developing and managing many of Apple’s most strategic ecosystem relationships and also served as a Director and CEO of Apple Payments Inc.

Prior to Apple, Cherie served as CEO of Parkmobile, where she helped transform the company into a leading global smart parking and mobility solutions platform. Earlier in her career, she held a senior executive leadership role at Elavon where she served as Chief Administrative Officer and General Counsel, leading major payments industry initiatives involving merchant acquiring, processing, strategic partnerships, international expansion, and complex transactions.

Cherie is also highly regarded for her public company board and governance experience. She has served on the boards of Intelligent Systems Corporation, where she chaired the Audit Committee, and Otix Global, where she chaired the Compensation Committee. She previously served on the Board of Directors of the Technology Association of Georgia (TAG) and is active on TAG's Fintech Society.

Fintech South 2026 will be held at Truist Park, one of Atlanta’s most dynamic destinations and a premier venue at the intersection of business, entertainment, and innovation. Located in The Battery Atlanta, the ballpark offers a high-energy setting designed for connection, big ideas, and meaningful exchange.

As home to world-class events and modern amenities, Truist Park provides the ideal backdrop for a full day of fintech leadership, deal-making, and forward-looking conversation. From arrival to closing remarks, attendees will experience a venue that reflects the scale, momentum, and ambition of the Southeast’s fintech ecosystem.